5 Checks of Working with a Marketing CTO

Factors to Check Before Deploying Ideas

af Nick Temple

As business people, we are extremely creative, with many ideas. However, not all of them can be profitable and successful. We need to make sure we are fully prepared before beginning large projects. How can we ensure that this idea is worth the investment of time and money? In this book, Nick Temple enumerates the five important things we need to check after validation but before committing to new product development. First, we need a sanity check: Is the idea something whose time is right? Is i... (Læs mere)