Billede af bogens forside - Advanced Digital Marketing Strategies in a Data-Driven Era

Advanced Digital Marketing Strategies in a Data-Driven Era

af Saura

Bog, Paperback, Engelsk, 2021

Presents research that provides an holistic overview of the main applications of data sciences to digital marketing, and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9781799880042
  • Udgivet30/06/2021
  • Udgivet afIGI Global
  • Længde315 sider
  • ForfatterSaura
  • GenreBusiness og læring, Marketing