Advances in Digital Marketing in the Era of Artificial Intelligence

Case Studies and Data Analysis for Business Problem Solving

af Moez Ltifi

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organisations' business plans on... (Læs mere)