Benchmarking National Tourism Organisations and Agencies
af Hugh Smith, m.fl.
Bog, Hardback, Engelsk, 2006
Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies.
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Bogdetaljer
- SprogEngelsk
- IndbindingHardback
- ISBN9780080446578
- Udgivet2/05/2006
- Udgivet afTaylor & Francis Ltd
- Længde274 sider
- ForfattereHugh Smith, J. John (Glasgow Caledonian University) Lennon, Nancy Cockerell, Jill Trew
- GenreBusiness og læring