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Business Strategy in the Online Industry

Market and Network Strategy in Multi-Layered Industries

af Christian Gottsch, m.fl.

Bog, Paperback, Engelsk, 2001

"The Internet is like a 201'00t tidal wave coming thousands of miles across the Pacific and we are in kayaks. " Andi Grove In the course of the commercial distribution of Internet technology since the year 1995 new business models emerged and ultimately established the on-line industry as a distinct eco­ nomic environment. The author defines this new marketspace as " . . . . a multi-layered industry consisting of five main layers: network, hosting, software, content and devices. Each layer consi... (Læs mere)

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Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9783824473182
  • Udgivet26/01/2001
  • Udgivet afDeutscher Universitats-Verlag
  • Længde323 sider
  • ForfattereChristian Gottsch, Christian Polke
  • GenreBusiness og læring, Ledelse & strategi