Competitive Marketing Strategy for Europe
Developing, Maintaining and Defending Competitive Advantage
af Malcolm McDonald, m.fl.
Bog, Paperback, Engelsk, 1994
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms.
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Bogdetaljer
- SprogEngelsk
- IndbindingPaperback
- ISBN9780333613511
- Udgivet6/05/1994
- Udgivet afPalgrave MacMillan
- Længde384 sider
- ForfattereMalcolm McDonald, Linden Brown
- GenreBusiness og læring, Marketing