Billede af bogens forside - Consumer Research Methods

Consumer Research Methods

Bog, Boxset, Engelsk, 2013

This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingBoxset
  • ISBN9781446208502
  • Udgivet15/04/2013
  • Udgivet afSAGE Publications Ltd
  • Længde1680 sider
  • GenreBusiness og læring, Marketing