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Consumption-Based Forecasting and Planning

Predicting Changing Demand Patterns in the New Digital Economy

af Charles W. Chase

Bog, Hardback, Engelsk, 2021

Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and... (Læs mere)

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Bogdetaljer

  • SprogEngelsk
  • IndbindingHardback
  • ISBN9781119809869
  • Udgivet16/09/2021
  • Udgivet afJohn Wiley & Sons Inc
  • Længde272 sider
  • ForfatterCharles W. Chase
  • GenreBusiness og læring