Billede af bogens forside - Critical Thinking in Consumer Behavior

Critical Thinking in Consumer Behavior

Cases and Experiential Exercises

af Judy Graham

Bog, Paperback, Engelsk, 2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

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Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9780136027164
  • Udgivet25/08/2009
  • Udgivet afPearson Education (US)
  • Længde192 sider
  • ForfatterJudy Graham
  • GenreBusiness og læring, Marketing