Billede af bogens forside - Customer Data Integration

Customer Data Integration

Reaching a Single Version of the Truth

af Jill (Baseline Consulting) Dyche

Bog, Hardback, Engelsk, 2006

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).

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Bogdetaljer

  • SprogEngelsk
  • IndbindingHardback
  • ISBN9780471916970
  • Udgivet15/08/2006
  • Udgivet afJohn Wiley & Sons Inc
  • Længde320 sider
  • ForfatterJill (Baseline Consulting) Dyche
  • GenreBusiness og læring