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Customer Intelligence

From Data to Dialogue

af Sean Kelly

Bog, Hardback, Engelsk, 2005

Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.

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Bogdetaljer

  • SprogEngelsk
  • IndbindingHardback
  • ISBN9780470018583
  • Udgivet18/11/2005
  • Udgivet afJohn Wiley & Sons Inc
  • Længde280 sider
  • ForfatterSean Kelly
  • GenreBusiness og læring, Marketing