Decoding Digital

Unlocking Digital Barriers, Foreword By Dr. Philip Kotler

af Somdutta Singh

This book entails a detailed analysis of digital sciences, it's impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing - from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapt... (Læs mere)