Billede af bogens forside - Digital Darwinism

Digital Darwinism

Branding and Business Models in Jeopardy

af Ralf T. Kreutzer, m.fl.

Bog, Paperback, Engelsk, 2014

This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9783642544002
  • Udgivet2/10/2014
  • Udgivet afSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Længde257 sider
  • ForfattereRalf T. Kreutzer, Karl-Heinz Land
  • GenreBusiness og læring, Marketing