Doing Good By Doing Good

Why Creating Shared Value is the Key to Powering Business Growth and Innovation

af Peter Baines

Can an organisation's corporate social responsibility program both improve the lives of the community and grow a bottom line? Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business. Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand a... (Læs mere)