Ignite

A Strategic Guide to Solving Fire & Police Recruiting Challenges with Digital Solutions

af Christopher Smith

Fire & Police force recruiting has become highly complicated. Gen Z'ers are fully digital, meaning that traditional recruiting techniques will not work. To reach and recruit new Gen Z team members, you must become an expert at demographic targeting, story-based messaging, search engine ads, social media ads, programmatic advertising, IP targeting, landing pages, and data analytics. This book provides an overview of what channels and techniques you should be using. It is not a how-to book that co... (Læs mere)