Information Propagation on the Web 2.0

Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks

af Mark Elsner

The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is enabling user-driven information propagation across markets that was not possible in previous era of unidirectional mass communication. This book focuses on submitters' social networks to explain these propagation processes.