Innovating for Sustainability

Green Entrepreneurship in Personal Mobility

af Luca (Erasmus University Berchicci

Bog, Hardback, Engelsk, 2008

Promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, this book examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.

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Bogdetaljer

SprogEngelsk
IndbindingHardback
ISBN9780415454643
Udgivet3/09/2008
Udgivet afTaylor & Francis Ltd
Længde244 sider
ForfatterLuca (Erasmus University Berchicci
GenreBusiness og læring, Marketing