Market Research and Analysis
af Marcus Goncalves
Bog, Hardback, Engelsk, 2024
This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the... (Læs mere)
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Bogdetaljer
- SprogEngelsk
- IndbindingHardback
- ISBN9781501522888
- Udgivet15/08/2024
- Udgivet afWalter de Gruyter
- Længde240 sider
- ForfatterMarcus Goncalves
- GenreBusiness og læring, Marketing