Marketing

Principles and Practice: A management-oriented approach

af Svend Hollensen

Marketing: Principles and Practice, 5th edition The Standard Work of Holistic Marketing Ranked among the best marketing management books in the world by Domendos.com This updated and expanded 5th edition of this classic, voted one of the best marketing books in the world by Domendos.com, provides a comprehensive grounding in marketing and strategic marketing management. The book provides an easy-to-understand overview of the latest developments including metaverse and AI. This edition has also b... (Læs mere)