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Marketing Strategy

Based on First Principles and Data Analytics

af Robert W. (University of Washington Palmatier

Bog, Paperback, Engelsk, 2021

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ;

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Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9781352011463
  • Udgivet5/02/2021
  • Udgivet afBloomsbury Publishing PLC
  • Længde416 sider
  • ForfatterRobert W. (University of Washington Palmatier
  • GenreBusiness og læring, Marketing