Max Multi-Channel Messaging

af Neil Brownlee

Max Multi-Channel Messaging introduces budding copywriters, entrepreneurs, and marketers in every category to the ins and outs of creating strategic and compelling copy across a variety of marketing channels. The text features 12 chapters with each addressing a specific element of or approach toward the creation of effective copy. The opening chapter identifies the differences between traditional and multi-channel copywriting, defines the skillsets that are essential for a copywriter to possess,... (Læs mere)