Metaphor in Culture

Universality and Variation

af Zoltan (Lorand Eotvos University Kovecses

Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltan Koevecses proposes a new theory of metaphor variation.