Billede af bogens forside - New Service Development

New Service Development

Creating Memorable Experiences

af James A. Fitzsimmons

Bog, Paperback, Engelsk, 1999

This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9780761917427
  • Udgivet21/12/1999
  • Udgivet afSAGE Publications Inc
  • Længde344 sider
  • ForfatterJames A. Fitzsimmons
  • GenreBusiness og læring, Marketing