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Niche

The missing middle and why business needs to specialise to survive

af James Harkin

Bog, Paperback, Engelsk, 2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9780349123004
  • Udgivet2/08/2012
  • Udgivet afLittle, Brown Book Group
  • Længde256 sider
  • ForfatterJames Harkin
  • GenreBusiness og læring, Marketing