Psyconversion(r)

117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce

af Philipp Spreer

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around ... (Læs mere)