Billede af bogens forside - Reimagining and Reshaping Events

Reimagining and Reshaping Events

Theoretical and practical perspectives

af Jeffrey Wrathall

Bog, Paperback, Engelsk, 2022

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

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Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9781911635888
  • Udgivet5/01/2022
  • Udgivet afGoodfellow Publishers Limited
  • Længde256 sider
  • ForfatterJeffrey Wrathall
  • GenreBusiness og læring