Billede af bogens forside - Retailing in a SCM-Perspective

Retailing in a SCM-Perspective

af Herbert Kotzab, m.fl.

E-bog, ePub, Engelsk, 2011

This textbook represents the next generation in retail management! These pages expand upon the basic assumption that economic effectiveness and quality in operations should and must be viewed as the way for retail businesses to develop overall competitive advantage. The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking c... (Læs mere)

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Bogdetaljer

  • SprogEngelsk
  • FormatePub
  • ISBN9788763099615
  • Udgivet25/11/2011
  • Udgivet afSamfundslitteratur
  • Længde176 sider
  • Størrelse3 mb
  • ForfattereHerbert Kotzab, Mogens Bjerre
  • GenreBusiness og læring, Ledelse & strategi