Selling the First Oyster

From Selling Technology to Selling Transformation

af Laird Smay

Laird Smay compares the challenge of selling many of today''s technologies to the challenge of convincing someone to eat a raw oyster for the first time. Today''s technologies are transformational and require a new set of skills in order to generate demand for the changes these technologies entail. This book is a must read for sellers of today''s transformational technologies. Smay brings logic and real life examples into the mix, and with his sprinkled-in metaphors and stories, this book is as ... (Læs mere)