Strategic Decision Making in the Arts

Case Studies in Arts and Cultural Entrepreneurship

af Gary D Beckman

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses. Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To f... (Læs mere)