Sustainable Luxury Brands
Evidence from Research and Implications for Managers
af Gianluigi Guido, m.fl.
Bog, Paperback, Engelsk, 2018
Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
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Bogdetaljer
- SprogEngelsk
- IndbindingPaperback
- ISBN9781349956265
- Udgivet15/07/2018
- Udgivet afPalgrave MacMillan
- Længde244 sider
- ForfattereGianluigi Guido, Cesare Amatulli, Matteo De Angelis, Michele Costabile
- GenreBusiness og læring, Marketing