Billede af bogens forside - Sustainable Luxury Brands

Sustainable Luxury Brands

Evidence from Research and Implications for Managers

af Gianluigi Guido, m.fl.

Bog, Paperback, Engelsk, 2018

Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9781349956265
  • Udgivet15/07/2018
  • Udgivet afPalgrave MacMillan
  • Længde244 sider
  • ForfattereGianluigi Guido, Cesare Amatulli, Matteo De Angelis, Michele Costabile
  • GenreBusiness og læring, Marketing