The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
af Al Ries
Bog, Paperback, Engelsk, 2011
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
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Bogdetaljer
- SprogEngelsk
- IndbindingPaperback
- ISBN9780060007737
- Udgivet20/03/2011
- Udgivet afHarperCollins Publishers Inc
- Længde272 sider
- ForfatterAl Ries
- GenreBusiness og læring, Marketing