Billede af bogens forside - The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

af Adam ( Ferrier

Bog, Paperback, Engelsk, 2014

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9780195593921
  • Udgivet28/05/2014
  • Udgivet afOxford University Press Australia
  • Længde240 sider
  • ForfatterAdam ( Ferrier
  • GenreBusiness og læring, Marketing