Billede af bogens forside - The Challenger Sale

The Challenger Sale

How To Take Control of the Customer Conversation

af Matthew Dixon

Bog, Paperback, Engelsk, 2013

Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

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Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9780670922857
  • Udgivet7/02/2013
  • Udgivet afPenguin Books Ltd
  • Længde240 sider
  • ForfatterMatthew Dixon
  • GenreBusiness og læring, Marketing