The Data Deluge

af Arun C Kumar

Uncover the intersection between data use and ethics. In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today's world, neither marketers nor consumers are fully benefiting from this explosion of data. Without pulling any punches, Arun presents a set of ... (Læs mere)