Billede af bogens forside - The Economics of Digital Shopping in Central and Eastern Europe

The Economics of Digital Shopping in Central and Eastern Europe

af Barbara Grabiwoda, m.fl.

Bog, Paperback, Engelsk, 2022

This Element outlines the characteristics of Central & Eastern Europe (CEE) digital markets, along with an additional contextual layer investigating online consumer behaviors. It wil analyze the opportunities presented by the digital economy in CEE and provide an actionable outlook for the e-commerce potential within the region's markets.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9781009108447
  • Udgivet3/03/2022
  • Udgivet afCambridge University Press
  • Længde75 sider
  • ForfattereBarbara Grabiwoda, Bogdan Mroz
  • GenreBusiness og læring, Økonomi og finans