The So What Strategy Revised Edition

Introducting Classic Storylines That Answer One of the Mostuncomfortable Questions in Business

af Davina Stanley, m.fl.

So What? Where's this going? Why do I need to know this? These are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say? Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set o... (Læs mere)