The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
af Charles (Schulich School of Business McMillan
Bog, Hardback, Engelsk, 2024
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
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Bogdetaljer
- SprogEngelsk
- IndbindingHardback
- ISBN9781009475624
- Udgivet5/12/2024
- Udgivet afCambridge University Press
- Længde100 sider
- ForfatterCharles (Schulich School of Business McMillan
- GenreBusiness og læring, Ledelse & strategi