Billede af bogens forside - The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

af John (Columbia University O'Shaughnessy

Bog, Paperback, Engelsk, 2019

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

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Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9781138986411
  • Udgivet17/01/2019
  • Udgivet afTaylor & Francis Ltd
  • Længde146 sider
  • ForfatterJohn (Columbia University O'Shaughnessy
  • GenreBusiness og læring, Marketing