They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
af Marcus Sheridan
Bog, Hardback, Engelsk, 2019
THE SIMPLE MARKETING STRATEGY TO ATTRACT BUYERS IN THE DIGITAL ERA Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides yo... (Læs mere)
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Bogdetaljer
- SprogEngelsk
- IndbindingHardback
- ISBN9781119610144
- Udgivet10/09/2019
- Udgivet afJohn Wiley & Sons Inc
- Længde352 sider
- ForfatterMarcus Sheridan
- GenreBusiness og læring, Marketing