Toolbox for Marketing and Management

Creative Concepts, Forecasting Methods, and Analytical Instruments

af Ralf T. Kreutzer

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operatio... (Læs mere)