Billede af bogens forside - Total Revenue Management (TRM)

Total Revenue Management (TRM)

Case Studies, Best Practices and Industry Insights

af Marc Helmold

Bog, Paperback, Engelsk, 2021

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9783030469870
  • Udgivet4/06/2021
  • Udgivet afSpringer Nature Switzerland AG
  • Længde191 sider
  • ForfatterMarc Helmold
  • GenreBusiness og læring, Marketing