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Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge

af Katie King

Bog, Hardback, Engelsk, 2019

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingHardback
  • ISBN9780749497972
  • Udgivet3/02/2019
  • Udgivet afKogan Page Ltd
  • Længde224 sider
  • ForfatterKatie King
  • GenreBusiness og læring, Ledelse & strategi