Billede af bogens forside - Winning at New Products, 5th Edition

Winning at New Products, 5th Edition

Creating Value Through Innovation

af Robert Cooper

Bog, Paperback, Engelsk, 2017

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Priser fra 4 boghandlere

Bogdetaljer

  • SprogEngelsk
  • IndbindingPaperback
  • ISBN9780465093328
  • Udgivet28/09/2017
  • Udgivet afBasic Books
  • Længde448 sider
  • ForfatterRobert Cooper
  • GenreBusiness og læring