Your Brand Should Be Gay (Even If You're Not)

The Art and Science of Creating an Authentic Brand

af Re Perez

What made you pick up this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above.   Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic brand is all about—owning a perception i... (Læs mere)